Last year, the Australian startup industry was shaken by the collapse into liquidation of Appster, probably one of largest app development industry’s agencies, with offices in 4 locations. If you’re having a strong sense of deja-vu, we’re relieved to tell you that you’re not wrong: the year before, we’ve seen Buzinga collapse, after 5 years of promising growth in the app development industry.
Hyper is the last one standing
Our company has one thing in common with Appster and Buzinga: all three of us started their journey as app development companies about 5 years ago. Hyper was the last to be founded. Fortunately, our similarities stop there.
You might say: but don’t you have remote teams and employees too? Aren’t you mainly focused on non-technical founders looking to build a product startup? Isn’t your company focused on growth too? With the overall industry’s worry about the state of today’s app development agencies and the financial and emotional rollercoaster it can be to work with remote full-service agencies, we’ve wanted to alleviate your concerns.
Good teamwork is never about the distance, it’s about communication
Hyper has four offices across the world, in Sydney and Melbourne, Australia, London, United Kingdom, and Cluj-Napoca, Romania. We also have designers working remotely all across Europe, travelling their way through South-East Asia, all in all communicating across 12 time zones. Add to the mix our network of partners, and suddenly there are a lot of conversations happening in many directions and across many time zones.
And what we’ve discovered in our pursuit to complete great projects and have satisfied founders, is that good teamwork isn’t affected by distance, it’s affected by our ability to set clear expectations. Across time zones and locations, what stands out as great work has been fostered in an atmosphere of setting clear expectations and keeping in constant contact on the progress.
Being non-technical is not a weakness
The hardships of working with a volatile customer base consisting of people who are just setting out on the journey to build their own startups are hard to contest. Early funding is hard to get and the learning curve can be harsh. But we’ve seen founders with no technical background, bringing their business experience to the table, adding to it technology, and setting out to build meaningful products. In fact, we’re convinced that society as a whole has a lot to gain when non-technical people have a say in how technology changes businesses and lives.
Moreso, working with business clients such as Hanson Constructions for buildey, RIDE, or EcoActive has shown us that a diversified service offering adapted to diverse clients goes a long way in ensuring financial stability.
It’s founder satisfaction that nurtures growth, not single-minded focus on scaling
We’ve said this before, but we’ll say it again: scaling just for the sake of scaling is bound to set you up for failure. Scaling a business too early is a death trap for as many as 75% of all startups. Secondly, scaling a fee-for-service company is always riskier than scaling software as a service business. There are more variables in play when considering the level of human interaction present in an agency.
That’s why our main measuring stick for our growth hasn’t been in the number of founders we help, but in our capacity to turn those founders into longterm partnerships. Hyper succeeds when the businesses it works with succeed. The processes and math behind might be more complicated, but the bottom line is that simple.
So is it safe to work with fee-per-service app development agencies like Hyper?
Well, it depends. There are a few things that are always worth paying attention to.
- You shouldn’t have to invest too much, too early. If an app developer pushes for a 6-figure contract with upfront payments and no means of business validation, your risk increases
- You should look up the company’s success stories: who got further investment, who applied for grants, who got accepted for accelerator programs, who made it on their own
- Take a look at their partner network: the app industry is crowded and loud, but there’s also a strong sense of community. The business you choose to work with should be able and willing to open doors for you and create further opportunities.
The truth of the matter is that your journey towards a successful app startup is a lot easier (and not to say more fun!) when you have reliable sidekicks on your side. It’s up to you to choose them wisely and make it big. We’re already cheering for you – and are always happy to let you pick our brains when you’re ready to get started.